The carbon footprint of
websites is growing

There are nearly two billion websites on the internet and this number is growing every day. The carbon footprint of all
websites is therefore increasing as well. The carbon emission of all these websites can be measured and reduced.

How big is your website's?

You only need 3 pieces of information to find out:


The URL of the site
you want to measure


The % of returning visitors (they leave a smaller footprint)

%


And the country where
the visitors are coming from

Carbon monitor

Every website has a carbon footprint!

Due to digital transformation there are more and more websites, and they are getting bigger, so their carbon footprint is growing intensively. But how big is the actual carbon footprint of a website? Luckily, it can be measured accurately, even right here with our Carbon Calculator, and we can help you not only to calculate, but also to reduce it.

It may come as a surprise, but even with a few minor changes, you can reduce the carbon emmision (by up to seventeen times) of your website. So we can reduce the carbon footprint of the digital world as a whole.

How big is mine?

References

 

Our partners in reducing the digital carbon footprint

Carbon.Crane helps the Mastercard to reduce its carbonfootprint of marketing
Carbon.Crane helps the Eon to reduce its carbonfootprint of marketing
Carbon.Crane helps the Ringier to reduce its carbonfootprint of marketing
Carbon.Crane helps SPAR Institute to reduce its carbonfootprint of marketing
Carbon.Crane helps the BFO to reduce its carbonfootprint of marketing
Carbon.Crane helps the Mediaspace to reduce its carbonfootprint of marketing
Carbon.Crane helps FEDMA Institute to reduce its carbonfootprint of marketing
Carbon.Crane helps the DIMSZ to reduce its carbonfootprint of marketing
Carbon.Crane helps the ÖRT to reduce its carbonfootprint of marketing
Carbon.Crane helps the ESG Institute to reduce its carbonfootprint of marketing
Carbon.Crane helps the ZeroKarbon to reduce its carbonfootprint of marketing
Carbon.Crane helps the Hősök Tere to reduce its carbonfootprint of marketing

Carbon.Crane

It is marketing that can best reduce its own carbon footprint.

Reducing the carbon footprint of marketing is only sustainable if the effectiveness of the activities is not compromised. With this in mind, Carbon.Crane's team of data scientists and marketing experts use artificial intelligence to develop solutions that only reduce carbon emissions, not campaign efficiency.

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It is marketing that can best reduce its own carbon footprint.

Our solutions

 

Our intuitive dashboards allow you to monitor and analyze the carbon footprint of your e-mail campaigns and websites. Beyond measurement, E-mail Carbon Monitor® and Website Carbon Monitor® provide you with multiple solutions to reduce your carbon emissions.

Zero-carbon e-mail solutions

Reduce the carbon footprint of your eDM campaigns

The overview and analytical views of E-mail Carbon Monitor® display the carbon efficiency of your e-mail campaigns. Carbon Ratio® indicates the carbon footprint of unnecessarily sent e-mails, and identifies opportunities for reduction, thus supporting both planning and monitoring effectiveness. In addition to individual campaign analysis, the system also allows local and regional comparisons.

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Optimize the carbon efficiency of your website

Website Carbon Monitor® provides a comprehensive and detailed overview of the carbon efficiency of your website, which can be easily reviewed and analyzed on a user-friendly interface. By analyzing incoming traffic and its flow within your website, it reveals your options for reducing carbon emission and models their effectiveness in several scenarios.

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Zero-carbon website solutions

Website BADGE®

Websites that use Carbon.Crane's Website Carbon Monitor® are entitled to place this badge in their footer which shows that they are consciously and actively working to reduce their website's carbon footprint—in partnership with Carbon.Crane.

Find out more

Blog

 

Here you can read more about the footprint of marketing, its reduction, and our latest news. If you also want to receive it by e-mail, subscribe to our newsletter!

 

Case study: Optimizing the E.ON Hungária website with the Website Carbon Monitor by Carbon.Crane

As a member of the international E.ON Group, E.ON Hungária is an important player in the Hungarian energy economy. In 2021, the company set a strategic goal for E.ON to become the green energy provider of the future, which involved the transformation of its own operations to meet climate goals. The assessment of operational emissions also included, for the first time in its industry, a digital carbon footprint assessment and the identification of reduction opportunities. To monitor their website (and email campaigns), they have chosen Carbon.Crane’s solution, which has enabled them to significantly reduce the carbon footprint of these communication channels in 2023. In this case study, we present the background and results of the optimization achieved for a website at https://www.eon.hu. Tested website: A website with over 1000 sub-pages is available at https://www.eon.hu Objective: To permanently reduce the website’s carbon footprint by using content optimization and technological options, while maintaining or even improving the user experience. Implementation: The main steps of implementation: measuring the website’s carbon footprint, examining pages and traffic impact, identifying the components responsible for emissions, assessing reduction potential and identifying specific reduction opportunities, initiating the optimization process and testing its effectiveness. Implementation details: At the start […]

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A zero-waste future and the importance of the digital carbon footprint — through the eyes of an Environmental Engineering major

In the fall semester, Dorottya Vincze was one of the first students to participate in a session of our university education program, CarbonClass. As an Environmental Engineering student, her commitment to sustainability was a given, yet our workshop opened up a whole new perspective for her. How does she use what she learned from us now? We discussed this and much more in a short interview with her. Last November, we launched our new workshop specially designed for university students at the Budapest University of Technology and Economics (BUTE or, as known in Hungary, BME). When we developed these sessions, in addition to sharing theoretical knowledge and practical experience, it was important for us that participants could try the measurement, monitoring, and modeling tools we use. We also offer a badge as a certificate of the knowledge acquired, which many of our students proudly display on their LinkedIn profiles. Dorottya Vincze has done so, but CarbonClass has given her much more: she has decided to incorporate the learnings and the measurement solutions into her thesis. Dorottya is a 23-year-old student of Environmental Engineering at the Budapest University of Technology and Economics. Prior to BUTE, she studied the same field at […]

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Carbontale

Once upon a time, pranksters appeared in the not-so-distant realm of the Websites. Although no one saw them because they were hiding, the carbon situation was noticeably getting worse. The websites gathered, they debated, but even the wisest websites with the highest traffic could not find a solution — even though they felt the weight of the problem the most. They searched and searched for a solution among themselves, until one fine day, one of them finally brought good news: in another realm, in the tribe of Developers, there is an all-seeing warrior who can help them with their difficult problem. They immediately wrote him an eDM, and within a blink of an eye, the brave man was already on his way to them. MoniThor, the famous warrior (yes, indeed, the son of the famous Carbon.Crane) soon arrived. He was a tall, powerful warrior, dressed in beautiful, green, eco-friendly clothes, on his magnificent horse. He took out his all-seeing binoculars, which are unique in the world, and immediately began to search for the pranksters. Well, he didn’t have to go far: as a Santa Claus look-alike, the media files had the nerve to sit in the middle of the square […]

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Carbon.Crane Carbon.Crane
The carbon footprint of your marketing activities can be reduced while maintaining efficiency! In addition to our data scientists and analysts, experienced marketing experts ensure that we develop the most effective carbon-neutral solutions for you.

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  • carbon@crane.hu
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