The Digital Carbon Footprint is Growing!

It’s not just transportation or shopping, but also browsing websites and sending emails that increase your carbon footprint.
Every digital device consumes energy, which leads to CO2 emissions. This can be measured and reduced.

How Big is Your Website’s Carbon Footprint?

You only need 3 pieces of information to find out:


The URL of the site
you want to measure


The % of returning visitors (they leave a smaller footprint)

%


And the country where
the visitors are coming from

Carbon monitor

Make Your Website More Sustainable!

Every time a web page loads, energy is consumed. The data transfer required to display images, videos, and text significantly contributes to the global CO2 emissions as part of your digital carbon footprint. Reducing your carbon footprint is not only an eco-friendly solution but also improves your site’s energy efficiency. Less energy is required to load your pages, which makes browsing faster, greener, and enhances the user experience for your visitors.

Discover how you can reduce your website’s energy costs and carbon footprint - all at once!

Show Me!

References

 

Our partners in reducing the digital carbon footprint

Carbon.Crane helps the Mastercard to reduce its carbonfootprint of marketing
Carbon.Crane helps the Eon to reduce its carbonfootprint of marketing
Carbon.Crane helps the Ringier to reduce its carbonfootprint of marketing
Carbon.Crane helps BCSDH to reduce its carbonfootprint of marketing
Carbon.Crane helps SPAR to reduce its carbonfootprint of marketing
Carbon.Crane helps the BFO to reduce its carbonfootprint of marketing
Carbon.Crane helps the Mediaspace to reduce its carbonfootprint of marketing
Carbon.Crane helps FEDMA to reduce its carbonfootprint of marketing
Carbon.Crane helps the DIMSZ to reduce its carbonfootprint of marketing
Carbon.Crane helps the ÖRT to reduce its carbonfootprint of marketing
Carbon.Crane helps the ESG Institute to reduce its carbonfootprint of marketing
Carbon.Crane helps the ZeroKarbon to reduce its carbonfootprint of marketing
Carbon.Crane helps the Hősök Tere to reduce its carbonfootprint of marketing
Carbon.Crane helps Glamour to reduce its carbonfootprint of marketing
Carbon.Crane helps Hungarian Competition Authority to reduce its carbonfootprint of marketing
Carbon.Crane helps Marketing Summit to reduce its carbonfootprint of marketing
Carbon.Crane helps Mastercard Gateway to reduce its carbonfootprint of marketing
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Carbon.Crane

Let’s Reduce the Digital Carbon Footprint Together!

The Carbon.Crane team, made up of data scientists and digital communications experts, leverages artificial intelligence to develop solutions that reduce carbon emissions and energy consumption - without compromising efficiency or user experience.

GET TO KNOW US
It is marketing that can best reduce its own carbon footprint.

Our solutions

 

Our intuitive dashboards allow you to monitor and analyze the carbon footprint of your e-mail campaigns and websites. Beyond measurement, E-mail Carbon Monitor® and Website Carbon Monitor® provide you with multiple solutions to reduce your carbon emissions.

Optimize the carbon efficiency of your website

Website Carbon Monitor® provides a comprehensive and detailed overview of the carbon efficiency of your website, which can be easily reviewed and analyzed on a user-friendly interface. By analyzing incoming traffic and its flow within your website, it reveals your options for reducing carbon emission and models their effectiveness in several scenarios.

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Zero-carbon website solutions
Zero-carbon e-mail solutions

Reduce the carbon footprint of your eDM campaigns

The overview and analytical views of E-mail Carbon Monitor® display the carbon efficiency of your e-mail campaigns. Carbon Ratio® indicates the carbon footprint of unnecessarily sent e-mails, and identifies opportunities for reduction, thus supporting both planning and monitoring effectiveness. In addition to individual campaign analysis, the system also allows local and regional comparisons.

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Website BADGE®

Websites that use Carbon.Crane's Website Carbon Monitor® are entitled to place this badge in their footer which shows that they are consciously and actively working to reduce their website's carbon footprint—in partnership with Carbon.Crane.

Find out more

Blog

 

Here you can read more about the footprint of marketing, its reduction, and our latest news. If you also want to receive it by e-mail, subscribe to our newsletter!

 

Artificial intelligence consumes vast amounts of energy — How can we reduce the environmental footprint of AI?

The rise of AI technologies holds enormous potential, but we must not overlook the environmental footprint associated with their energy consumption. From an ESG (environmental, social, governance) perspective, growing commitments to sustainability make it increasingly important to examine issues such as the energy consumed by AI solutions, how systems are operated and optimised, and to take a look at the emerging trend of ‘Green AI’, which aims to reduce the energy requirements of artificial intelligence. Overview Mostly known AI applications and areas are the followings: Training Large Machine Learning Models; Inference, like chatbots, image recognition and recommendation systems; Edge and IoT Devices; Natural Language Processing (NLP) and Translation Tools; Autonomous Vehicles and Robotics; Healthcare; Finance and Trading; Research and Development. Energy consumption of AI applications is a growing concern due to the exponential increase in the scale of AI models and the prevalence of AI in daily life. Large-scale AI models are the most energy-intensive, but even smaller applications can cumulatively contribute to significant energy use. Industry leaders are increasingly focusing on making AI more energy-efficient by improving hardware, algorithms, and the use of renewable energy sources to mitigate environmental impacts. Understanding the energy consumption of AI The energy consumption […]

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Hungarian startup focused on reducing carbon footprint expands its international reach after joining the portfolio of STRT, a company led by Petya Balogh, earlier this year

Balogh Petya Petya Balogh with his STRT Holding as well as two other investors have seen potential in Carbon.Crane, a company specializing in reducing the carbon footprint of digital marketing activities, including websites and email campaigns. The 100% Hungarian-owned startup, founded in Budapest, has developed unique solutions to address the large and growing global carbon footprint caused by the 350 billion emails sent daily worldwide[1] and the 200 million active websites[2], with their server parks in the background. Its innovative services have received international industry recognition, most recently at the MediaSpace Global Changemakers’ Awards 2024.   Although we tend to think of digitalization, including our computers and smartphones, as a way of going green by eliminating the use of paper, the huge server parks that run in the background as a result of networked use mean that these devices are contributing more and more to global carbon emissions. While internet use accounted for roughly 4 percent of the world’s total carbon emissions in 2020, it is expected to double by 2025 and reach 14 percent by 2040. To put this in perspective, even 4 percent is equivalent to aviation emissions[3]. It is also an area that is not widely addressed, […]

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Case study: Optimizing the E.ON Hungária website with the Website Carbon Monitor by Carbon.Crane

As a member of the international E.ON Group, E.ON Hungária is an important player in the Hungarian energy economy. In 2021, the company set a strategic goal for E.ON to become the green energy provider of the future, which involved the transformation of its own operations to meet climate goals. The assessment of operational emissions also included, for the first time in its industry, a digital carbon footprint assessment and the identification of reduction opportunities. To monitor their website (and email campaigns), they have chosen Carbon.Crane’s solution, which has enabled them to significantly reduce the carbon footprint of these communication channels in 2023. In this case study, we present the background and results of the optimization achieved for a website at https://www.eon.hu. Tested website: A website with over 1000 sub-pages is available at https://www.eon.hu Objective: To permanently reduce the website’s carbon footprint by using content optimization and technological options, while maintaining or even improving the user experience. Implementation: The main steps of implementation: measuring the website’s carbon footprint, examining pages and traffic impact, identifying the components responsible for emissions, assessing reduction potential and identifying specific reduction opportunities, initiating the optimization process and testing its effectiveness. Implementation details: At the start […]

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The carbon footprint of your marketing activities can be reduced while maintaining efficiency! In addition to our data scientists and analysts, experienced marketing experts ensure that we develop the most effective carbon-neutral solutions for you.

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