The carbon footprint of
websites is growing

There are nearly two billion websites on the internet and this number is growing every day. The carbon footprint of all
websites is therefore increasing as well. The carbon emission of all these websites can be measured and reduced.

How big is your website's?

You only need 3 pieces of information to find out:


The URL of the site
you want to measure


The % of returning visitors (they leave a smaller footprint)

%


And the country where
the visitors are coming from


Carbon monitor

Every website has a carbon footprint!

Due to digital transformation there are more and more websites, and they are getting bigger, so their carbon footprint is growing intensively. But how big is the actual carbon footprint of a website? Luckily, it can be measured accurately, even right here with our Carbon Calculator, and we can help you not only to calculate, but also to reduce it.

It may come as a surprise, but even with a few minor changes, you can reduce the carbon emmision (by up to seventeen times) of your website. So we can reduce the carbon footprint of the digital world as a whole.

How big is mine?

References

 

Our partners in reducing the digital carbon footprint

Carbon.Crane helps the Mastercard to reduce its carbonfootprint of marketing
Carbon.Crane helps the Eon to reduce its carbonfootprint of marketing
Carbon.Crane helps the Ringier to reduce its carbonfootprint of marketing
Carbon.Crane helps SPAR Institute to reduce its carbonfootprint of marketing
Carbon.Crane helps the BFO to reduce its carbonfootprint of marketing
Carbon.Crane helps the Mediaspace to reduce its carbonfootprint of marketing
Carbon.Crane helps FEDMA Institute to reduce its carbonfootprint of marketing
Carbon.Crane helps the DIMSZ to reduce its carbonfootprint of marketing
Carbon.Crane helps the ÖRT to reduce its carbonfootprint of marketing
Carbon.Crane helps the ESG Institute to reduce its carbonfootprint of marketing
Carbon.Crane helps the ZeroKarbon to reduce its carbonfootprint of marketing
Carbon.Crane helps the Hősök Tere to reduce its carbonfootprint of marketing

Carbon.Crane

It is marketing that can best reduce its own carbon footprint.

Reducing the carbon footprint of marketing is only sustainable if the effectiveness of the activities is not compromised. With this in mind, Carbon.Crane's team of data scientists and marketing experts use artificial intelligence to develop solutions that only reduce carbon emissions, not campaign efficiency.

GET TO KNOW US
It is marketing that can best reduce its own carbon footprint.

Our solutions

 

Our intuitive dashboards allow you to monitor and analyze the carbon footprint of your e-mail campaigns and websites. Beyond measurement, E-mail Carbon Monitor® and Website Carbon Monitor® provide you with multiple solutions to reduce your carbon emissions.


Zero-carbon e-mail solutions

Reduce the carbon footprint of your eDM campaigns

The overview and analytical views of E-mail Carbon Monitor® display the carbon efficiency of your e-mail campaigns. Carbon Ratio® indicates the carbon footprint of unnecessarily sent e-mails, and identifies opportunities for reduction, thus supporting both planning and monitoring effectiveness. In addition to individual campaign analysis, the system also allows local and regional comparisons.

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Optimize the carbon efficiency of your website

Website Carbon Monitor® provides a comprehensive and detailed overview of the carbon efficiency of your website, which can be easily reviewed and analyzed on a user-friendly interface. By analyzing incoming traffic and its flow within your website, it reveals your options for reducing carbon emission and models their effectiveness in several scenarios.

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Zero-carbon website solutions

Website BADGE®

Websites that use Carbon.Crane's Website Carbon Monitor® are entitled to place this badge in their footer which shows that they are consciously and actively working to reduce their website's carbon footprint—in partnership with Carbon.Crane.

Find out more

Blog

 

Here you can read more about the footprint of marketing, its reduction, and our latest news. If you also want to receive it by e-mail, subscribe to our newsletter!

 

Carbontale

Once upon a time, pranksters appeared in the not-so-distant realm of the Websites. Although no one saw them because they were hiding, the carbon situation was noticeably getting worse. The websites gathered, they debated, but even the wisest websites with the highest traffic could not find a solution — even though they felt the weight of the problem the most. They searched and searched for a solution among themselves, until one fine day, one of them finally brought good news: in another realm, in the tribe of Developers, there is an all-seeing warrior who can help them with their difficult problem. They immediately wrote him an eDM, and within a blink of an eye, the brave man was already on his way to them. MoniThor, the famous warrior (yes, indeed, the son of the famous Carbon.Crane) soon arrived. He was a tall, powerful warrior, dressed in beautiful, green, eco-friendly clothes, on his magnificent horse. He took out his all-seeing binoculars, which are unique in the world, and immediately began to search for the pranksters. Well, he didn’t have to go far: as a Santa Claus look-alike, the media files had the nerve to sit in the middle of the square […]

 

On carbon-optimization of images for websites II.

In our previous post, we examined why it is important to optimize image content in terms of carbon emissions. On this occasion, we will explore the methods and tools by which all this can be achieved. SBH Images (123RF, Glix) contributed to these image carbon optimization steps. Thanks to their expertise and our own experiences, we put together a detailed, step-by-step image optimization guide so we can show you how reduce the carbon footprint of your website and newsletters! Ways to achieve carbon-optimal images: Before all, please make sure that the images that you are planning to use are royalty-covered and are from a legally appropriate source! Pictures Translation: Use an image compression tool to reduce the file size of your images. This can help reduce the energy consumption required to transfer the images to the user’s device. Be sure to balance image quality with file size when compressing images to ensure that the images are still visually appealing. Resize images: Resizing images is another effective way to reduce image size. You can use an image editing tool like Adobe Photoshop or GIMP to resize images to a smaller size. Be sure to maintain the aspect ratio of the image […]

 

On carbon-optimization of images for websites I.

With the shift to online commerce and remote work, companies have realized the importance of having an online presence in order to reach a wider audience and remain competitive in today’s digital landscape.  Images can significantly contribute to the carbon footprint of a website. When a user visits a website, the web server must transfer all the files required to load the webpage to the user’s device. This process involves a significant amount of energy consumption, including the energy required to power the data centers, network infrastructure, and the user’s device. The increasing popularity of visual content on websites, as well as improvements in internet speed, led to websites using more images – number of websites with images increased from 72% (2011) to 91% (2021). According to HTTP Archive’s data, the average size of an image on a website has increased from 598 KB to around 1.8 MB, representing a three-fold increase in size during the past decade. Why to carbon optimize images for websites? Large images require more data to be transferred over the internet, which means more energy consumption and more carbon emissions. According to a report by the Shift Project, the energy consumption of the internet (including […]