CARBON CALCULATOR

How big is the carbon footprint of your webpage?

%

CARBON EMISSION

PAGE DIAGNOSTICS

PICTURE DIAGNOSTICS

REDUCTION DESIGN

Per page load

1.42 G

CO2e is emmited,

and the site seems to be running on

monthly pageview

yearly generates

828.7 KG

CO2 emission

If 25%of the visitors are returning and they mostly visit the page from Hungary

Based on previous testing (), The calculator is based on the Carbon.Crane team's own methodology.

Which corresponds to

1723
km by car

or

642
loads of laundry

or

237
eggs (60g) produced

NET CO2E EMISSION

1.42 G

The "Diagnostics" view help you better understand the components of the webpage (on the URL above) and their impact on its carbon footprint.

"Impact Analysis" matrix gives the conclusion of adjustment priorities.

Right-up corner is the must-deal-with-it section while Left-bottom oriented items are in the well-done zone.

NUMBER OF COMPONENTS' TYPES

98 pcs

SIZE OF COMPONENTS' TYPES

3.1

Carbon footprint

The carbon footprint of the page

G CO2E

PageView per month

PV/MONTH

Annual Carbon Emission

KG CO2E

Reduction modelling

Planned reduction
on the page

Total number of URLs
belonging to the website

Result of reduction

Volume of Reduction

CO2E

Energy saving

Tree planted

tree

The website's reduction potential through image optimization

- %

KB

G CO2E

Based on measurements from httparchive, images - and consequently their carbon footprint - would account for approximately 40% (median) the size of web pages.

This tab is to estimate how much smaller images could be without compromising their quality to the human eye.

In other words: To what extent could the images contribute to the reduction potential of the page?

- - - - - Optimal image size benchmark

Light green bubble zone: Reduction potential

Dark green bubble zone: Optimized image size

CARBON COLONY

Diagnostics help us identify components that are responsible for carbon emission.
But do we know who they really are?

Carbon Colony xmas Carbon Colony xmas

The image - or picture, photo - belongs to the larger types of content on websites.

Carbon Colony xmas

Classification:

It belongs to the family of audio-visual tools.

Distinctive feature:

It is used as an illustration or on its own. As the famous saying goes: a picture is worth a thousand words. It can be poorly compressed.

Occurrence:

It is widely spread, especially favoured by websites publishing product presentations, usage tips, event reports, and news. But they can also be found on websites specifically selling pictures.

Size:

Ranges widely, the smaller ones can be found in sizes as small as 50 KB, while the larger ones can reach several tens of MBs in size.

Footprint:

Due to its size, it can be significant, especially the unnecessarily large ones can be harmful to the environment.

Taming:

Avoid using it in its original size, always optimize it for the website. If necessary, seek expert assistance.

Media is one of the largest existing audio-visual content form on websites.

Carbon Colony xmas

Classification:

It belongs to the family of audio-visual content elements.

Distinctive feature:

Simultaneous displaying sound and moving images so conveying message. Addictive. It can be ineffectively compressed.

Occurrence:

It is widely spread, particularly favouring websites that showcase product demonstrations, usage tips, event reports, and news.

Size:

It varies widely, with larger ones reaching several hundred megabytes in size.

Footprint:

Due to its size, it can have significant carbon emissions, especially full-screen, automatically playing instances that can be harmful to the environment.

Taming:

Avoid embedding it directly into the webpage; it is recommended to include it as a link within the content of the page. Please seek expert assistance.

Font or font style, character set used in the design and layout of the website.

Carbon Colony xmas

Classification:

It belongs to the family of tools that determine the visual appearance.

Distinctive feature:

They give atmosphere and style to the page, therefore, in addition to the given system fonts, there are separate personalities, i.e. unique font sets. They are sensitive to the environment, if they feel like it, they don't always appear as expected (especially accents)

Occurrence:

Everywhere within a website, they can even be of several types and of different sizes within one page.

Size:

Ranges widely, the smaller ones can be found in sizes as small as 50 KB, while the larger ones can reach several tens of MBs in size.

Footprint:

The unique font gets itself invited to the website from its own server, so its carbon emissions are also higher.

Taming:

Individual fonts are nice, but it is worth choosing system fonts instead (pay attention to this when designing the image), or font streaming, i.e. refer to them in the central storage of Google Font.

A template that defines the style of the website, a stylist who describes the appearance of the page.

Carbon Colony xmas

Classification:

It belongs to the family of tools that determine the visual appearance.

Distinctive feature:

They have good taste and are of two types: internal (in the HTML document) and external (in the CSS file referenced by the HTML). Their size can be affected by how many and how complex formatting rules they contain.

Occurrence:

You can find it in HTML or XHTML documents.

Size:

Basically, it is not a big file (10K-1Mb), it depends on the type.

Footprint:

If the style sheet refers to the rule from an external source, its carbon emissions can also become significant.

Taming:

Selecting and using only those style elements from the style description "library" that are really necessary for the appearance of the elements on the page.

Quite a character: the HTML file of the completed page is the one that describes what should be displayed in what structure and system - header-body-footer.

Carbon Colony xmas

Classification:

It belongs to the family of documents that determine the visual appearance.

Distinctive feature:

It is unavoidable, there is no page without it. And he knows about himself.

Occurrence:

Look for the page on the server responsible for hosting.

Size:

Typically, it is not very large (a few approx. - 100-200 kb) because it contains links.

Footprint:

Based on its size, not too big, but it can be optimised.

Taming:

If the developers work with a template or ready-made system document, it is worth leaving only the necessary elements.

It is constantly conducting: actually a series of instructions to perform a specific operation, automate a task or manipulate data.

Carbon Colony xmas

Classification:

It belongs to the family of documents defining the operation.

Distinctive feature:

They are tasked with repetitive operations and can be simple or very complex depending on the requirements. Certain programming languages ​​are called scripting languages, such as Perl or Javascript.

Occurrence:

It is widely spread, especially favoured by websites publishing product presentations, usage tips, event reports, and news. But they can also be found on websites specifically selling pictures.

Size:

Part of the program, look for it there!

Footprint:

The larger the file size, the greater the carbon emission - if there are many of them, their emission can become significant due to their number (e.g. they are just overflowing on advertising pages).

Taming:

With general technology, everything is included - it's worth choosing what is actually needed - but it's a big challenge for programmers, they won't love you for it.

Download the results:

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Website Badge®

Websites that use Carbon.Crane's Website Carbon Monitor® are entitled to place this badge in their footer which shows that they are consciously and actively working to reduce their website's carbon footprint—in partnership with Carbon.Crane.

One moment!

CALCULATING

EVERY WEBSITE HAS A CARBON FOOTPRINT

They are similar in that sense. However, there can be great differences in the size this footprint, and whether that size is warranted or it can be reduced.

IS IT THE SIZE THAT MATTERS?

The net (per load) carbon footprint of a webpage doesn't tell the whole story, as the gross carbon footprint is just as much a function of the number times it was loaded—to be precise, you need to multiply those two components.

WHAT IS WORTH EXAMINING?

As we mentioned above, you can get a more nuanced picture by taking the page's net carbon footprint, the number of visitors, where they are located, and the percentage of returning visitors all into account. That said, this is still just a snapshot!

ABOUT THE REDUCTION

In general, marketing is not aiming to limit the number of visitors on a website, so the best way to reduce carbon emissions is to minimize net carbon. It may come as a surprise at first but redesigning a website can make its carbon footprint up to 17 times smaller. How? Read more!

HOW TO ANALYZE THIS PROFESSIONALLY?

That's why we built our Website Carbon Monitor system solution, which provides a comprehensive and detailed overview of the carbon efficiency of your website, which can be easily reviewed and analyzed on a user-friendly interface. By analyzing incoming traffic and its flow within your website, it reveals your options for reducing carbon emission and models their effectiveness in several scenarios.

Monitor

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Here you can read more about the footprint of marketing, its reduction, and our latest news. If you also want to receive it by e-mail, subscribe to our newsletter!

 

How big is the net carbon footprint of your website?

With our Website Carbon Monitor, we aim to help businesses get an idea of their website’s net carbon footprint and use the results to move towards a more sustainable future. But you can also use the Carbon Calculator to peek at our work and see the carbon footprint of a page at any time. What did we consider when designing our calculator and why? Let’s see!  Thanks to the digital transformation, websites have become increasingly important in recent years, whether you’re shopping or doing life admin online, so it’s also important to pay attention to their size. From images and video files to HTML code and Javascript, there are many elements that contribute to the size of a website and, at the same time, its carbon footprint. To determine the total carbon footprint of a website, we need to know the net (per download) carbon footprint  of each sub-page, as well as the gross carbon footprint that’s taking traffic into consideration as well. How can we start measuring the net carbon footprint of our website? In line with the international methodology used to measure websites, we have created our Carbon Calculator to help anyone measure the net carbon footprint of […]

 

Carbon footprint: seventeen times smaller, improved user experience

The image above shows two previous versions of the main page of carbon.crane.hu. What happened between the two versions? The difference may not be so obvious at first glance, but we reduced the carbon footprint of the original website to its seventeenth part by the time Carbon.Crane was launched. Let us show you how we achieved it. Since reducing our environmental impact is an exceptionally important issue for us, we were naturally willing to minimize the carbon footprint of the carbon.crane.hu website as well. Especially since the self-developed Website Carbon Monitor® is now also part of our product range. As step zero, we used the Website Carbon Calculator to see how big the carbon footprint of the initial version of the site was compared to the websites included in the calculator’s database at the time. We were not satisfied with the result. However, we didn’t want to change the content so we had to turn to some tricky carbon reduction techniques. Let’s see what we did and why, step by step! We reduced the number of large items. In order to minimize the carbon emissions generated during individual page loadings we reduced the use of resources that require larger data transfers. […]

 

How do we measure website carbon?

As a datadriven marketing solution provider it is our professional conviction that, if possible, it is better to define values based on calculations rather than estimations, as it reflects reality much better. When developing the metrics, we aimed to make them easy to interpret and well describe the factors that affect the carbon emissions. That is why we didn’t overcomplicate them. We talked with Ákos Herdics, the head of our data team, about the professional foundations of our Carbon Monitors. What is the essence of the Website Carbon Monitor? Before I answer the question specifically, let me start with what brought our Carbon Monitors to life. We have seen that many companies try to accurately specify a number of items when determining their carbon footprint, but when it comes to marketing activities, most of the time they only determine some kind of estimated value. We want to leave behind this not-so-sophisticated practice. In our opinion, the carbon emissions from marketing activities carried out on individual communication channels can be determined much more precisely based on calculations. If we add up the amount of CO2e generated by each channel, we get the carbon emissions resulting from the entire marketing activity which […]

Optimize the carbon efficiency of your website

Website Carbon Monitor® provides a comprehensive and detailed overview of the carbon efficiency of your website, which can be easily reviewed and analyzed on a user-friendly interface. By analyzing incoming traffic and its flow within your website, it reveals your options for reducing carbon emission and models their effectiveness in several scenarios.

FIND OUT MORE
Zero-carbon website solutions

Website BADGE®

Websites that use Carbon.Crane's Website Carbon Monitor® are entitled to place this badge in their footer which shows that they are consciously and actively working to reduce their website's carbon footprint—in partnership with Carbon.Crane.

Find out more